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DARTMOOR PARTNER

Brand Tone of Voice & Press Kit.

Thanks for taking the time to explore Dartmoor Partner. This page gives you everything you need to understand how we speak, what we stand for, and why we believe Dartmoor should feel accessible to everyone, especially families.

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Here you'll find a breakdown of our tone of voice, messaging pillars, and brand personality. It's more than a style guide, it's the heart of how we show up online, in print, and in partnership. Whether you're looking to collaborate, feature us, or just get a better feel for who we are, this is the place to start.

Brand Overview

Dartmoor Partner is your go-to guide for discovering Dartmoor’s best family-friendly walks. We offer a carefully built collection of 35 routes across the moors-each one handpicked and walked by us, with no fluff, no faff, and no pressure to be a seasoned hiker.

 

Whether you’re after a quick woodland wander with the kids or a longer weekend escape, Dartmoor Partner helps families get outside more often, more easily, and with a lot less stress.

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Our tone is playful but clear, informative without being overwhelming. We want our audience to feel like they’re getting advice from a trusted friend who knows Dartmoor inside out from someone who’s done the walks, braved the mud, and brought the snacks.

Brand Personality

  • Down to earth - Nothing technical, no waffle, just good walks made simple.

  • Relaxed and approachable - We write like we’d talk to a mate.

  • Playful and warm - A little cheeky, a little heartfelt. Full of charm.

  • Supportive and knowledgeable - We walk the walks ourselves, so we know what matters to real families.

Writing Style & Structure

  • Short, friendly sentences - Designed for quick reads and real people.

  • Balance of story and structure - A little background magic, followed by clearly organised route info.

  • Conversational but respectful - We respect Dartmoor deeply, and it shows.

  • First-person where needed - Our routes often feature personal notes and insights along with educational aspects too, to build trust and connection.

Audience Connection

  • Families who want more time outdoors, but less planning stress.

  • Parents who value time offline, growth through nature, and experiences over things.

  • People who feel drawn to Dartmoor but aren’t sure where to start.

  • Not experts, not hardcore hikers but just real, outdoorsy families looking for easy wins and shared adventure.

Messaging Pillars

  • Easy routes, epic adventures - Clear directions, family-friendly trails, no map skills required.

  • Built for families - Designed by a Dartmoor family, tested with young kids and toddlers with little boots.

  • Local knowledge, lovingly shared - Every route has a backstory, a tip, or a detail you won’t find anywhere else.

  • Real Dartmoor magic - Not just the obvious spots. Think hidden streams, quiet paths, and incredible views.

Taglines & Phrases

  • Easy routes. Epic adventures.

  • Explore Dartmoor, one walk at a time.

  • For muddy boots and mini explorers.

  • Dartmoor made simple, fun, and full of adventure.

  • No map skills? No problem.

Press Bio (Short Version)

Dartmoor Partner is a family-friendly walking guide for Dartmoor, offering 35 hand built routes designed to make exploring the moor simple, safe, and joyful. Created by a local family who’s spent 20 years exploring Dartmoor, it’s a fresh and practical alternative to traditional trail guides with no stress, just adventure.

Press Bio (Extended)

Dartmoor Partner was founded with one goal: to help families reconnect with nature by making Dartmoor more accessible and less intimidating. With 35 handpicked routes, the platform offers a clean, modern directory of walks that are clear, well-structured, and full of personality.

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Each walk includes start points with What3Words, terrain breakdowns, insights for parents, cafes & pubs, route extensions for those wanting more, and thoughtful tips from someone who’s actually walked the path. It’s not just a directory, it’s an invitation to spend more time outside, create new memories, and fall in love with Dartmoor, one walk at a time.

Want in?

If you'd like to collaborate, feature Dartmoor Partner, or explore partnership opportunities, head to our Brand Partners page to get in touch. We’d love to hear from likeminded brands, creators, and adventurers who want to help more families connect with Dartmoor.

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